Connecting users with health experts and the best wellbeing products
Project Overview
Zupe is a mobile platform designed to provide users with trusted health and wellness information through expert-reviewed video content, online consultations with healthcare professionals, a community-driven Q&A section, and a curated shop for wellbeing products. The goal is to create a seamless, user-friendly platform that empowers individuals to make informed health decisions.
PLATFORM
iOS & Android
MY ROLE
Lead UX/UI Designer (End-to-End Design)
TEAM
Developers
Skateholders
Marketing Manager
Problem Statement
Many people struggle to find reliable health information online, often encountering misinformation or biased product reviews. Additionally, accessing professional medical advice can be expensive and time-consuming.
Existing solutions are fragmented, leading to information overload from unreliable sources, lack of personalized guidance for health decisions, friction in discovering & purchasing vetted wellness products.
Objective/Goal
This UX design project aims to create a platform where users can have access to credible health advice from verified experts, consult with professionals affordably and conveniently, engage with a supportive community for shared knowledge and purchase high-quality wellbeing products with confidence. The goal is to help users with their health and wellbeing questions in one place.
Design Process
Research
To ensure Zupe effectively meets user needs, I conducted a multi-phase research process, including a survey, interviews and competitor analysis. The goal was to identify pain points in accessing reliable health information and understand how an all-in-one wellness app could provide a better solution.
COMPETITOR ANALYSIS
The competitor analysis examined five leading health and wellness applications to identify market gaps and opportunities for Zupe. The primary goal was to understand how existing platforms succeed or fall short in delivering four key user needs: credible health information, professional consultations, community support, and integrated product shopping.
Through evaluating iHerb, Goop, Dewu, Cerqular, and Supergreat, I discovered that while each app excels in specific areas, none provide a complete solution that combines all these features seamlessly.
USER SURVEY & INTERVIEWS
Conducted an online survey with 100 participants (ages 18-65), followed up with 5 in-depth interviews to gather qualitative insights.
Key findings
1. Trust & Credibility Concerns
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Users distrust generic online health advice and seek expert-verified information
2. Preference for Bite-Sized, Multimedia Content
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Users are time-strapped and prefer short videos, podcasts, or visual guides over long articles.
3. Need for Flexible, Affordable Consultations
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Users want on-demand access to professionals but dislike rigid scheduling or high costs.
4. Community Support with Expert Oversight
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Users crave peer connections but fear misinformation.
5. Personalized Product Curation
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Users struggle to navigate overwhelming product choices.
User Personas
With insights gathered from the survey and interviews, I developed three personas to represent the primary user groups.
I started with low-fidelity wireframes to explore different layouts and navigation options. These wireframes focused on essential features like signing up, home screen, experts & consultation flow, shop section.
Then I proceeded to design high fidelity wireframes applying branding and vibrant imagery.
Wireframes
Usability Testing
I conducted usability testing with seven users, representing our target demographic (ages 18-54). During moderated sessions, users completed five different scenarios:
Scenario 1: Spend a few minutes exploring the app without any specific instructions.
Scenario 2: Search for protein powders and add it to Stack and cart.
Scenario 3: Find information about electrolytes.
Scenario 4: Change your shipping address.
Scenario 5: Book an appointment with a nutritionist. After a successful booking, cancel the appointment.
The objective was to identify both functional pain points and opportunities to enhance the overall user experience.
METRICS TO TRACK
Success Rate - whether users can complete each task successfully without assistance.
Error Rate - record any errors or difficulties users experience during the process.
Satisfaction - use a post-task questionnaire to gauge user satisfaction for each task.
Ease of Use - ask participants to rate how easy or difficult the tasks were on a scale from 1 to 5.
Results
The feedback was positive, with all users successfully completing the tasks and found the app intuitive, easy to navigate. However, some users got confused with the search functionality and with the appointment cancellation.
As a general feedback some users questioned the credibility of health information
and a need of another social app, which raised some questions with the stakeholders.
As next steps we prioritised fixing the serious issues (search and cancellation feature) while testing proposed enhancements with a follow-up cohort.
Reflection
The stakeholders began with a rough idea of what they wanted Zupe to look like and after a few meetings, together we made a decision to create a native app instead of a website and then we worked to make it a reality. This project helped me understand the importance of effective communication among team members to ensure everyone was on the same page and deadlines were met.
Despite the difficulties, such as fully comprehending the project due to limited resources in the early stages, I overcame this challenge by staying adaptable and having an open-minded approach. Often I stepped into a project manager role to ensure we plan and document tasks, guide developers, keep stakeholders informed and meet deadlines.